Recently, I received via postage mail, an elaborated hard cover of a stock annual report of a company whose shares I own. Holding that copy of nice and attractive annual report in my hands, I feel like a winner. I feel like a proud shareowner of a stock which has done well. I opened the annual report and read the impressive opening statement of the company. I saw the photo of the handsome middle-aged Chairman who is no doubt a millionaire or even a multi-multi-millionaire (or should I say the photo is a handsome photo of the Chairman?). I read the beautifully-crafted financial opening chapter which suggests that the company is doing very well. I feel elated as I read the well-crafted words and the use of aesthetic visuals. I could have brought down the annual report and remarked to myself how great my foresight is and how great ......
