We are sometimes so caught up with our lives that we neglect the big picture. We often keep doing the things that are urgent, but forget about the things that are less urgent but nevertheless are important.
Study the matrix above.
Urgent means that it has a time factor to it. It needs to be done as soon as possible in order to meet datelines that are either self-imposed or externally imposed. Important means that it fulfills certain long term goals or mission.
Quadrant 1 are the tasks that are both urgent and important. These are crises situation and are emergencies. Priority should be given to these. But how many crises situation are there in a day? If everything is a crisis, your workflow is not set up yet, so you might need to work on that. An example of such a situation is when your client calls you for ......