Truth be told. Some years ago before BigFatPurse grew from a blog to a business we were faced with an identity crisis. We know for sure what we wanted to achieve – to help retail investors level the playing field, to address the inefficiencies in the markets and to disrupt the traditional (and if we might add, not always correct) way traditional finance is being conducted. For a long time we do not know how to go about achieving it. We pondered many ideas – and one of them was a crowdfunding platform to match lenders and investors with companies in the need of funds. Efficient resource allocation forms the basis of a capitalistic society. The idea ranked pretty high on our list. We just never got down to doing it. Apparently we were not the only ones with the same idea. We first read about MoolahSense last year. They ......