Breadtalk. Once touted as a local pride and the darling brand of Singapore, the company has come under fire recently over allegations of deception over their “freshly prepared” soya bean.

I’m not a huge fan, but when companies can’t get their PR right, it tells me a lot about their management, and also signals to me why I shouldn’t buy their stock. 

Many people have also previously asked me what I think about the stock. My usual response is that while there’s no doubt Breadtalk is a growing company, I’m not convinced whether it truly has a good moat around it.

With their recent PR backlashes (two within a single year is a lot!), it suggests to me that the management does not know its consumers very well. Either that, or they don’t have any good PR folks in the team.

If you’re wondering how soya bean kicked …