Business
The Breadtalk Crisis – A Case Study of Poor PR
By Singapore's Budget Babe  •  August 6, 2015
  Breadtalk. Once touted as a local pride and the darling brand of Singapore, the company has come under fire recently over allegations of deception over their "freshly prepared" soya bean. I'm not a huge fan, but when companies can't get their PR right, it tells me a lot about their management, and also signals to me why I shouldn't buy their stock.  Many people have also previously asked me what I think about the stock. My usual response is that while there's no doubt Breadtalk is a growing company, I'm not convinced whether it truly has a good moat around it. With their recent PR backlashes (two within a single year is a lot!), it suggests to me that the management does not know its consumers very well. Either that, or they don't have any good PR folks in the team. If you're wondering how soya bean kicked ......
Read the full article
By Singapore's Budget Babe
Budget Babe is an ordinary lady striving to achieve financial freedom in Singapore before the age of 45. She is always looking for cost-effective ways to live a fulfilling life in amidst Singapore's rising costs, and writes in order to empower fellow Singaporeans on taking charge of their own lives and finances. The final goal is to eventually break free from the competitive rat race. Will I meet you there? ...
LEAVE A COMMENT
LEAVE A COMMENT

Your email address will not be published.

*

Your Email Address will not be published
*

Read More Articles
More from thefinance