I know many people who are excited about Netflix’s arrival in Singapore next year. I am not one of them.
Don’t get me wrong. The US version of Netflix is a fabulous product, with fantastic range. You will find Hollywood’s blockbusters (think Star Trek: Into Darkness) as well as foreign films (I can recommend Danish film The Hunt). There are both interesting documentaries and risqué movies. Ben Kingsley narrates Winston Churchill: Walking with Destiny while Ang Lee’s Lust, Caution is available in its entirety. Netflix has also produced a couple of award-winning drama serials of its own. Its House of Cards was the first original online-only TV series to receive major Emmy nominations.
But will the Singapore version of Netflix be just as awesome? Probably not. Extending a product such as Netflix into a new geography is a complicated matter, involving many negotiations with rights owners and broadcast networks. The ......