A 4th Telco could potentially launch operations in the Singapore market after the spectrum-bidding is settled in 2017. Analysts have been busy looking into their crystal balls and coming up with various projections, none of them bodes well for the 3 incumbent Telcos (SingTel, Starhub and M1). The general consensus is that the new entrant will seize market share away from 3 existing Telcos, thus causing them to suffer a drop in revenue and profits. A bleak and uncertain future was painted especially for Starhub and M1 as their businesses are focused in the Singapore market. However, I think the fears and concerns are blown out of proportion. 1. Competition is not something new The 3 local Telco have been competing against one another for many years. Pricing wars is a norm for them. The tongue-in-cheek advertisements between Singtel and Starhub never fail to amuse me before every COMEX, The IT Show. In fact, Singtel ......