StarHub is one of the few companies who conducts a conference call after their quarterly earnings announcement.
I didn't realise the significance of such calls until I've sat through them.
Financial Highlights 3Q 2015
- Total Revenue up 2% (helped by sale of handsets)
- Service (what I deem core/recurring) revenue up 1%
- EBITDA up 4% helped by controlled (marketing, staff costs)
- Hubbing scorecard continues to be good (uptick in multi-hubbing)
My favourite part of such earnings call is always the Q&A. So here's what I found interesting this time:
Rationalising expenditures
Marketing and promotion expenses were down quarter on quarter due to tapping of data analytics which enabled StarHub to manage their spend and rationalise such costs. I think we can expect their marketing costs to be kept low following the positive impacts of their data analytics.
Netflix!!!
- Expectedly, they were bombarded by questions surrounding Netflix.
- Expectedly, StarHub cannot comment ...
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