(Image source: Neil Theasby, http://www.geograph.org.uk/)
Instead of investing in high-tech companies with business models that we can barely understand, Lynch argues that investing in industries that are easy-to-understand or that we have inside knowledge about would allow us amateur investors to get good returns as well. I think this is quite true. Who would know whether the company is going to do well other than the customers, the ......I was just reading Peter Lynch's book "One Up on Wall Street" (realised that I haven't done a book post for a while as well), about halfway through the book so far, but the most interesting thing brought up so far, investing in industries that we know, either as customers, suppliers or employees, sounds like a great idea that we should adopt when investing in shares.
Look at the business down the road, it may be a good buy