Business Model of Sunningdale Sunningdale Tech Limited (‘Sunningdale’), headquartered in Singapore, is listed on the Singapore Stock Exchange. Sunningdale is a one-stop precision plastic engineering company that provides capabilities in the entire value chain starting from product and mould design to ultra-precision high cavitation tooling and injection moulding to finish processes such as laser etching and ultrasonic welding and finally, the precision assembly of complete products. It has a global presence in Singapore, China, Europe and America. Its business can be segmented into the following: (i) automotive, (ii) consumer IT (iii) Healthcare and (iv)Tooling. Since the automotive and consumer segments contribute to over 70% of the group revenue, this initiation report will focus on these 2 segments in greater detail. Similar to Innovalues, Sunningdale is a Tier 2 supplier that supplies products to Tier 1 manufacturers in the automotive industry. It produces sunroof and lighting systems, trim ......