To believe in the cause of a stock is good but it is a double-edged sword. Some companies like to paint such a beautiful growth story that has investors convicted on the stocks in a speculative way. The investors buy these stocks only to see the price of the stock head south. But on the other end of the spectrum, if one has strong good conviction in a stock, he will remain undistracted and hold the stock long enough to reap profits. So how do we have strong conviction in the stocks we buy? I believe one good way of being a strong believer in the cause of a stock is if you are a user or consumer of the products and services and you like what you consume. For myself, F&N is one strong which I am strongly convicted about in my quest to be better in mind and ......