I don't own an endowment plan... But I think it's a pretty good product for a lot of people... Ok ok. Before any of you start screaming about what a hypocrite I am... Let's think about it... Many people do not have the discipline to save regularly. Many people do not have much insurance coverage. A lot of people do not invest or they get FD returns of around 1%. I'm talking about the large percentage of Singaporeans here... Now knowing this... wouldn't an endowment plan be great for their financial planning purposes? Let's say a young person just coming out to work. 25 years old, he could get a low premium endowment plan each month. Maybe $100 per contribution per month and the term of the plan should be until he is 65 years old. It's a simple forced savings with insurance coverage as well. He may not be financially inclined and may not do much investments or may be risk adverse and ......