MLM (Multi-Level Marketing), also known as pyramid selling, is a controversial marketing strategy where the revenue of the MLM company is obtained from the people who join the MLM. Typically, the idea is that you recruit newcomers, who pay a fee to join in order to gain access or start selling the exclusive MLM products / services. World Ventures, Nuskin and Amway are probably the first few names that come to mind, but that's not it. I was quite shocked when some of my friends tried to rope me in: "If I could show you a way to earn from...(insert description here) that specialises in...(insert super-amazing niche here)...and you can earn potentially UP TO (insert high returns or amount here)... I think this is really a great opportunity for you!" or "I'm looking for a business partner and was wondering if you would be keen ......