Business Model of Japan Foods Holdings

Japan Foods Holdings Limited (‘Japan Foods’) is a leading Food and Beverage (’F&B’) Group specialising in quality and authentic Japanese cuisine. It is established in 1997 and listed on the Catalist Board of SGX in 2009 (stock ticker SGX: 5OI). In Singapore, Japan Foods operates a chain of restaurants under 7 franchised brands. Some of the popular franchise brands are shown and explained below.

Diagram 1: Popular franchise brands under Japan Food’s portfolio

Ajisen Ramen is also available in Malaysia and Vietnam through sub-franchisees arrangement. Meanwhile, the Menya Musashi brand is available in China and Hong Kong through Ajisen China Holdings Limited, an associate company of Japan Foods listed separately on the Hong Kong Stock Exchange.

Besides relying on franchised brands, Japan Foods also undertakes R&D efforts to develop its own brands. Examples of self-developed brands include Fruit Paradise and Drink Curry (launched in …