This chapter begins by asking the question of who would you rather be : a) You are the best lover in the world but everyone thinks that you're the worst lover in the world. b) You are the worst lover in the world but everyone thinks that you're the best lover in the world. Most folks would choose (b). The chapter however goes on to show that being obsessed with how people see you can be bad for your mental health. After all, all thanks to social media, we have all become managers of our personal brand. I am always performing a Google search on my own name and measuring the number of eye-balls that this blog attracts. Articles on back-testing and correlations would attract me about 300-400 eyeballs a day but brutal truths about private degree holders will net me thousands of eyeballs over the next 24 hours. Would ......