Recently for my Big Idea 1 and Big Idea 3, I have been talking about discovering "Moats" of the companies. But I am wonder if those information that I provided are really "moats"of a company? Or am I using this term too loosely? As per Investopedia (do read this page for a much deeper understanding), an economic moat is a competitive advantage that one company has over other companies in the same industry; this term was coined by Warren Buffett, a renowned investor and executive at Berkshire Hathaway. The wider the moat, the larger and more sustainable the competitive advantage of a firm. By having a well-known brand name, pricing power and a large portion of market demand, a company with a wide moat possesses characteristics that act as barriers against other companies. The website further explains that economic moat describes a company's competitive advantage derived as ......