Taken from www.dailypioneer.com 9th June 2018

Over the past few days, the hype about the Trump-Kim summit has been building up. News of it being published and even shop owners and fast food chains are trying to ride on that hype. KFC has released a special four peace meal available only in Sentosa and it can be only served to Trump and Kim. It’s good publicity, putting KFC into everyone’s head when you think of the summit or fried chicken.

Many Trump-Kim inspired dishes have also popped up over this period of time. One is a Trump-Kim Chi Nasi Lemak from Harmony Nasi Lemak. The dish has brought a 10% increase in business for them proving once again that riding the hype works in Singapore. Marketing done right.

Royal Plaza on Scotts also released a Trump-Kim burger and is offering it free on the 12 of June at 12pm and 6pm. All …