Singapore Property Holdings. Excuse me, I meant Singapore Press Holdings (SPH) is not the same as it was ten years ago. The newspaper industry has been disrupted by the Internet. More and more companies prefer to spend their advertising dollars on Facebook or Google — that’s where they can get the most bang for their buck by targeting consumers based on their demographics and interests, instead of blindly advertising to the masses.

Newspapers, whether digital or print, face intense competition when there is so free news content out there. You can keep up-to-date with what’s happening around the world through Channel NewsAsia, BBC, CNN, Bloomberg, CNBC, or whichever your favourite news site is. This trend contributed to the 12.8% declined in SPH newspapers net readership from 2.75 million people in 2009 to 2.40 million people in 2017. I attended SPH’s ...