Whisky is for drinking. But can it be a solid investment instead?

The first thing we think about whisky, is that it is for drinking – but…can it be a solid alternative investment vehicle instead?

With rising affluence, could some of the wealth be pouring into this vertical – traditionally viewed as an old’s man drink or a party drink, as evidenced by a shifting paradigm towards whisky as an asset class?

History says yes. Below is a chart of the Rare Whisky Icon 100 Index:

The Rare Whisky Icon 100 Index rose from 100 points in 29 Dec 2008 to 593.63 in 28 Jan 2019. That’s a 493.63% gain or an average annual return of 19.3% for the last 11 years!

Similarly, another index which tracks Karuizawa, a moth-balled Japanese distillery which has risen to fame over the past few years, has also leaped by 453.7% over the last 5+ years.

Whilst it