This week, Kraft (KHC – Nasdaq) has caught my attention. It seems to be a trading play with a favourable risk reward setup based on a technical chart basis (aim is to get a few bids of profit if any). It is down a hefty 33% in four trading days from US$48.18 on 21 Feb 2019 to close US$32.20 on 27 Feb 2019.

Likely reasons for the fall

Kraft was hammered by a plethora of bad news. Firstly, it reported 4QFY18 net loss of US$12.6b, due mainly to a US$15.4b writedown on its Kraft and Oscar Mayer brands. Secondly, it slashed its regular quarterly dividend from US$0.625 to US$0.40 (ex-div date is on 7 Mar 2019). Thirdly, Kraft reported that it received a subpoena from the Securities and Exchange Commission related to its accounting for vendor agreements.

Basis for a trading play with a favourable risk reward setup