Product position can potentially be an offensive blog post, so I will not go all out to share my real thinking behind where I stand vis-a-vis my competitors. This is something between me an my business partners and can be work in progress as the competitive landscape in investment training changes.
To create a product positioning map, we will first need to build a 2 x 2 matrix. The axes are arbitrary but one common way to differentiate between different training providers is price.
I would not say that my program is expensive, but for the past two previews, customers are starting to remind me that I have a very close competitor who charges a mere fraction of what I charge. I do respect my competitor quite a bit, so I don’t wish to talk about my competition since I am not a student of their program. I normally respond to clients