Readers will be familiar with Hennes & Mauritz AB (also known as H & M) – the Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. It is the second-largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara). In this episode of our Company Case Studies Section, we cover its rise and subsequent fall. You can also get our slides here.

H & M Case Study:

It was not too long ago in 2011 where H & M opened their flagship outlet in Orchard road. Hundreds flocked to its opening which received an overwhelming response. H & M was diligently executing its global expansion plan – opening outlets all around the world. It was also locked in an arms race with Inditex (owner of Zara). Back then, it was not readily apparent who would emerge victorious. Fast forward several ......