Personal Finance
The Growing Problem with Personal Finance: “Finfluencers”
By Seedly  •  August 4, 2022
“Here’s how I became a millionaire by 30” Be it through comic strips on Instagram, YouTube videos or articles like the one you are reading right now, finfluencers have been rapidly gaining popularity not just in Singapore but around the world. Generate Money Source: Giphy They churn out snappy yet highly educational content that fills the knowledge gap in personal finance. After all, who wants to take a four-year degree in finance and sit through boring af lectures where the professors are experts but just can’t seem to teach?  While making financial education accessible is a good thing, therein lies a growing problem: Money advice that is shallow, downplays financial risks, or worse, downright predatory.

How Do Finfluencers Make Money?

To understand this problem, we have to first dive into the question, “How do finfluencers make money?”

Sponsorships

Finfluencers are essentially marketers. Just like regular influencers, many finfluencers run...
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By Seedly
Launched in 2016, Seedly helps users make smarter financial decisions with its budgeting app which allows its 40,000 users to sync up their financial accounts and better manage their cash-flow. Last year, we introduced a new community feature which allows users to crowdsource knowledge from peers before making a financial decision.
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