More Accountability Needed in Influencer Marketing
By Singapore's Budget Babe  •  October 24, 2017
The Beautiful Teeth Whitening Kit, which was popularised by various social media influencers and sold like hotcakes earlier in the year, has now been confirmed to be potentially harmful by the Health Sciences Authority (HSA), who has now banned sales of it to the direct public.


Social media was littered with popular influencers promoting the kit to their followers, with plenty of before-after photos that looked rather promising. Curious to know how they managed to amass so many photos? Well, they made buyers take photo to serve as a "1 month guarantee" for any faulty parts, that's how.

On 20 July, I decided I had enough of the irresponsible marketing and promotional antics surrounding the much-hyped kit, and decided to verify whether it really was as good as many influencers were claiming.

I warned about how the kit was not approved by HSA (contrary to what the distributors were claiming), ...
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By Singapore's Budget Babe
Budget Babe is an ordinary lady striving to achieve financial freedom in Singapore before the age of 45. She is always looking for cost-effective ways to live a fulfilling life in amidst Singapore's rising costs, and writes in order to empower fellow Singaporeans on taking charge of their own lives and finances. The final goal is to eventually break free from the competitive rat race. Will I meet you there? ...
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