If you are re-contracting your phone plans in recent months, you would have observed that your data bundle have gotten real attractive. 

This is probably the result of intense competition due to entry of a 4th telecom operator TPG. Before, they start offering their paid package, and as they are testing out the quality of their network, the incumbents are starting an intense price war. 

Not just that, the mobile virtual network operators (MVNO) such as Circles Life, Zero, MyRepublic and Zero1 are also offering some really competitive packages. 

As a consumer, this is a good thing because these corporate tyrants are finally kowtowing to you at the expense of their margins. 

What I do find refreshing is that the MVNO operators are catering to selected usage segments that the incumbents do not wish to address. I could get a S$9/month Zero1 plan for my dad who do not use